Project Objective
Develop a unique whisky proposition that will appeal to gift purchasers, collectors and malt whisky enthusiasts.
The Result
The CÀRN MÒR Vintage Collection is a collection of 24 different Single Malt Scotch Whiskies, from 24 different distilleries, from 24 individual casks, from 24 different vintages.
The 20cl limited edition collection starts with a unique 2006 vintage Single Malt Scotch Whisky from Glentauchers Distillery from a bourbon barrel . A different distillery expression has been bottled for each subsequent year through to a 25 years old 1983 Caol Ila Hogshead.
The label gives detailed information on the vintage, the distillery, year of bottling, cask type, cask number and limited edition volume.
A novel introduction is the inclusion of a small ‘Note’ panel, allowing consumers the opportunity to record a message, personal tasting notes or even their own marks out of 10!
Kenny Mackay, Managing Director of the Scottish Liqueur Centre, who are producing The CÀRN MÒR Vintage Collection, commented “It appeals to consumers on so many levels; as a gift to celebrate a special occasion or birthday. For the collector, it offers an inexpensive route into 24 limited edition bottlings; and for the whisky enthusiast it offers the opportunity to collect your very own Single Malt Whisky anthology.”
Quite simply, we can develop, manage and implement all your corporate and brand marketing requirements from concept to reality.
Other Work